TOC: Intl J Tech Mar


International Journal of Technology Marketing, 3(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: sectors: journals

International Journal of Technology Marketing 

Relevant ARCategory: Marketing Journals 


Product development in the automotive industry: crucial success drivers for technological innovations
Daniel Gerhard, Alexander Brem, Kai-Ingo Voigt [Publisher] [Google Scholar]

The empirical relationship between product variety, in-house capability and outsourcing capability: the case of a watch manufacturing firm in India
Chimata Murali Krishna, Pradip Kumar Ray [Publisher] [Google Scholar]

The government’s multirole and a resulting importance of guanxi in the Chinese software industry
Xiaohong Quan [Publisher] [Google Scholar]

The current status and potential use of silent technology – RFID to enhance customer relationship
Teuta Cata, Wm. Benjamin Martz Jr. [Publisher] [Google Scholar]

RSS as a new international e-marketing opportunity
Ingi Runar Edvardsson, Nik J. Whitehead [Publisher] [Google Scholar]