SERVSIG Doctoral Consortium 2008


2008 American Marketing Association, Services Marketing Special Interest Group Doctoral Consortium, College Park, MD, 1-2 Oct 2008

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October 1-2, 2008, Robert H. Smith School of Business, University of Maryland

The Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 15th annual Services Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at the Robert H. Smith School of Business, University of Maryland. We are proud to acknowledge Arizona State University’s Center for Services Leadership (CSL) as the key sponsor and host for this year’s doctoral consortium. The generous support from the Center for Services Leadership enables SERVSIG to retain the low registration costs for the Consortium and offer travel scholarships for attendees.

This year, the consortium will start with a welcome reception at 6.30 PM on Wednesday, October 1st, and will continue with sessions from 7.30 AM to 5.00 Pm on Thursday, October 2nd. The Consortium is designed to help doctoral students, new faculty, and researchers and managers from the service industries in their careers in services marketing. By promoting an intimate and collegial atmosphere, the Consortium provides a wonderful opportunity for participants to interact with the field’s leading scholars and up-and-coming services marketing scholars.

Research sessions highlight important and emerging streams of research within the services discipline and involve stimulating discussions on current trends and cutting edge research in services marketing. Discussions include developing one’s own stream of research, and the various approaches used in examining research questions – behavioral, managerial, and quantitative modeling methods. Doctoral students registered for the Consortium will have an opportunity to present their research ideas and receive feedback from the Consortium faculty.

This year’s Consortium includes world-renowned professors and research experts in the field of services – Professors Neeli Bendapudi, Michael Brady, Stephen Brown, Ray Fisk, Dwayne Gremler, Dhruv Grewal, Katherine (Kay) Lemon, Cele Otnes, ‘Parsu’ Parasuraman, Roland Rust, Glenn Voss, and Florian Wangenheim among others. Paul Ballew, Senior Vice President of Customer Insight and Analytics at Nationwide Mutual Insurance Co., will speak at the luncheon.

Highlights of this year’s Consortium Program

  • Sessions on Behavioral, Managerial, and Quantitative Modeling approaches
  • Sessions on Excellence in Teaching, and Collaborating with Industry
  • Panel discussion with recent PhD graduates and Assistant Professors on Transitioning from a Doctoral Student to an Assistant Professor
  • An Interactive Research Session for doctoral students to receive feedback on their current research
  • A Special Session on ‘How to Publish in the Top Journals’
  • Up to 2 travel scholarships available to attend the Consortium

Register Online Now!

For information on this year’s program, and travel scholarships, please visit

For questions about this year’s consortium, please contact this year’s SERVSIG mentoring officer, Shashi Matta, at