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Related ARContent: Journal of Marketing

Journal of Marketing is now accepting nominations for a Book Review Editor. The Book Review Editor will serve for three years under the editorship of Ajay Kohli, whose term ends June 30, 2011. The Book Review Editor replaces Ramarao Desiraju, who served under former editor Roland Rust. The overall goal of the "Book Review" section is to provide a critical review of recent books that are likely to be relevant to Journal of Marketing readers. More specifically, the objective of each review is to assist Journal of Marketing readers in assessing the potential value of the book. Please submit nominations to Ajay Kohli, College of Management, Georgia Institute of Technology, 800 West Peachtree Street, NW Atlanta, GA 30308, or e-mail at Ajay.Kohli@mgt.gatech.edu.