TOC: Mar Theory


Marketing Theory, 8(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Theory 

Relevant ARCategory: Marketing Journals 

Weaving a web: subaltern consumers, rising consumer culture, and television
Rohit Varman and Russell W. Belk [Publisher] [Google Scholar]

Paradoxes of consumer independence: a critical discourse analysis of the independent traveller
Robert Caruana, Andrew Crane, and James A. Fitchett [Publisher] [Google Scholar]

Incommensurable paradigms, cognitive bias and the politics of marketing theory
Mark Tadajewski [Publisher] [Google Scholar]

The reflexive consumer
Antony Beckett and Ajit Nayak [Publisher] [Google Scholar]