ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Theory  Relevant ARCategory: Marketing Journals

Weaving a web: subaltern consumers, rising consumer culture, and television
–Rohit Varman and Russell W. Belk [Publisher] [Google Scholar]

Paradoxes of consumer independence: a critical discourse analysis of the independent traveller
–Robert Caruana, Andrew Crane, and James A. Fitchett [Publisher] [Google Scholar]

Incommensurable paradigms, cognitive bias and the politics of marketing theory
–Mark Tadajewski [Publisher] [Google Scholar]

The reflexive consumer
–Antony Beckett and Ajit Nayak [Publisher] [Google Scholar]