Ethics-Based Marketing


A project to enhance the ethical integrity of the marketing profession that includes a working paper archive

 ARC: Connections: ELMAR: Posting

Dear marketing community,

I would like to introduce you to the Ethics-Based Marketing project that is an international project aiming at enhancing the ethical integrity of the marketing profession through mobilizing the different stakeholders involved, including students, academics, marketers, and consumers. The project was launched last year. We are currently looking for more research papers to post online (as pdfs or as links). Please visit and if you have a published paper (or a working paper) that would fit under any of those titles (or relevant topics), please let us know to share it with our audience.

Thanks and best regards,


Noha El-Bassiouny
Assistant Lecturer of Marketing
Founder, Ethics-Based Marketing Initiative (
MBA, Marketing and Operations Management
Faculty of Management Technology
Marketing Department
The German University in Cairo – GUC
Main Entrance Tagamoa Al Khames, New Cairo City, Egypt
Tel: +20-2-27589990-8, Fax: +20-2-27581041