CBIM Academic Workshop 2009


The 15th Center for Business and Industrial Marketing Academic Workshop, Atlanta, 16-19 Jan 2009; Deadline 1 Dec

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2009 CBIM Annual Academic Workshop

The 15th CBIM Academic Workshop scheduled for January 2009 will focus on "Business-to-business marketing strategy: Innovation, execution and competition". Each year the CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a candid but friendly discussion of current topics in B2B marketing. A truly international workshop, in 2008, attendees from 10 countries presented their research, and insights in the area of B2B research. Please join us in 2009!

Location – Atlanta, Georgia (USA), Renaissance Concourse Hotel at the Airport


  • Friday Jan 16th, 2009 6:00-8:00 PM, Registration and refreshments
  • Saturday. Jan 17th, 2009, Sessions, 8:30 AM – 5:00 PM, continental breakfast, light lunch, and a memorable dinner included.
  • Sunday, Jan. 18th, 2009, Sessions, 8:30 AM – 5:00 PM, continental breakfast and light lunch.
  • Monday, Jan. 19th, 2006, 8:30-12:00: conference sessions, continental breakfast included.

Workshop fee: $495.00 Academics/Professionals; $100 PhD students. The fee is payable prior to or at the start of the CBIM Workshop. We will publish a non-copyrighted conference proceeding with the submitted abstracts, papers, case studies, and special session proposals that will be free to attendees.

Workshop papers will be eligible for a special issue of the Journal of Business & Industrial Marketing. The Best Doctoral Student Paper will receive $250 and appear in the JBIM special issue.

The event deadline for submitting ideas and content is December 1, 2008 deadline. Please let us know your interest in presenting either a paper or case study, participating in a special session of your choice, or volunteering to be a session moderator. Send an email to the Workshop Director: brashear@mktg.umass.edu

Suggested topics:

  • New ways to better understand the customer – quantative and qualitative approaches
  • Branding/ marketing mix issues in b2b strategy
  • eBusiness tools to improve b2b marketing
  • Return on Marketing Investment (ROMI) in b2b
  • Better execution of b2b marketing strategies
  • Better ways to understand competition
  • New forms of b2b competition
  • Global paradoxes in b2b marketing
  • International competition from new power houses – China and India
  • New product development and better ways to introduce them
  • Compatative studies to improve b2b marketing – CB versus b2b
  • Benchmarking best practices in b2b marketing
  • The impact of new media on B2B marketing and marketing research
  • Business Process innovation in B2B environments
  • New roles for the sales force in b2b marketing
  • Cases especially welcome

If you have an interest in one of the following or any other B2B topics, please send by email by Dec. 1st, 2008 one of the following:

  1. Detailed abstract (minimum 3 pages double spaced typed),
  2. Paper or case study (maximum 20 pages double spaced typed),
  3. Special session proposal (3 pages double spaced typed), or
  4. Volunteers to be a session moderator to:

Tom Brashear
CBIM Workshop Director
E-mail: brashear@mktg.umass.edu
Isenberg School of Management
University of Massachusetts Amherst