CBIM Academic Workshop 2009
The 15th Center for Business and Industrial Marketing Academic Workshop, Atlanta, 16-19 Jan 2009; Deadline 1 Dec
2009 CBIM Annual Academic Workshop
The 15th CBIM Academic Workshop scheduled for January 2009 will focus on "Business-to-business marketing strategy: Innovation, execution and competition". Each year the CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a candid but friendly discussion of current topics in B2B marketing. A truly international workshop, in 2008, attendees from 10 countries presented their research, and insights in the area of B2B research. Please join us in 2009!
Location – Atlanta, Georgia (USA), Renaissance Concourse Hotel at the Airport
- Friday Jan 16th, 2009 6:00-8:00 PM, Registration and refreshments
- Saturday. Jan 17th, 2009, Sessions, 8:30 AM – 5:00 PM, continental breakfast, light lunch, and a memorable dinner included.
- Sunday, Jan. 18th, 2009, Sessions, 8:30 AM – 5:00 PM, continental breakfast and light lunch.
- Monday, Jan. 19th, 2006, 8:30-12:00: conference sessions, continental breakfast included.
Workshop fee: $495.00 Academics/Professionals; $100 PhD students. The fee is payable prior to or at the start of the CBIM Workshop. We will publish a non-copyrighted conference proceeding with the submitted abstracts, papers, case studies, and special session proposals that will be free to attendees.
The event deadline for submitting ideas and content is December 1, 2008 deadline. Please let us know your interest in presenting either a paper or case study, participating in a special session of your choice, or volunteering to be a session moderator. Send an email to the Workshop Director: firstname.lastname@example.org
- New ways to better understand the customer – quantative and qualitative approaches
- Branding/ marketing mix issues in b2b strategy
- eBusiness tools to improve b2b marketing
- Return on Marketing Investment (ROMI) in b2b
- Better execution of b2b marketing strategies
- Better ways to understand competition
- New forms of b2b competition
- Global paradoxes in b2b marketing
- International competition from new power houses – China and India
- New product development and better ways to introduce them
- Compatative studies to improve b2b marketing – CB versus b2b
- Benchmarking best practices in b2b marketing
- The impact of new media on B2B marketing and marketing research
- Business Process innovation in B2B environments
- New roles for the sales force in b2b marketing
- Cases especially welcome
If you have an interest in one of the following or any other B2B topics, please send by email by Dec. 1st, 2008 one of the following:
- Detailed abstract (minimum 3 pages double spaced typed),
- Paper or case study (maximum 20 pages double spaced typed),
- Special session proposal (3 pages double spaced typed), or
- Volunteers to be a session moderator to:
CBIM Workshop Director
Isenberg School of Management
University of Massachusetts Amherst