Odd Pricing


David Hardesty seeks unpublished papers on the impact of odd (e. g. $9.99 or $9.95) pricing

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My co-authors and I are conducting a meta-analysis on the impact of odd pricing (e.g., $9.99 or $9.95) on outcome variables such as demand, price image, quality image, and recall. We are seeking unpublished papers investigating odd pricing effects. Please send any papers to me via email (david.hardesty@uky.edu). Thanking you in advance.

David Hardesty
University of Kentucky