TOC: Intl Mar Rev


International Marketing Review, 25(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

International Marketing Review 

Relevant ARCategory: Marketing Journals 

Modeling country image effects through an international crisis
Louise A. Heslop, Irene R.R. Lu, David Cray [Publisher] [Google Scholar] Article Type: Research paper

Product-country images in the arts: a multi-country study
Alain d’Astous, Zannie Giraud Voss, François Colbert, Antonella Carù, Marylouise Caldwell, François Courvoisier [Publisher] [Google Scholar]

The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
Manuel Michaelis, David M. Woisetschläger, Christof Backhaus, Dieter Ahlert [Publisher] [Google Scholar]

Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement
Alexander Josiassen, Bryan A. Lukas, Gregory J. Whitwell [Publisher] [Google Scholar]

Asymmetric effects of brand origin confusion: Evidence from the emerging market of China
Guijun Zhuang, Xuehua Wang, Lianxi Zhou, Nan Zhou [Publisher] [Google Scholar]

Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China’s auto industry
Xuehua Wang, Zhilin Yang [Google Scholar]">Publisher] [