TOC: J Mar Comm


Journal of Marketing Communications, 14(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Marketing Communications 

Relevant ARCategory: Marketing Journals 

Controversial advertising
Author: B. Zafer Erdogan [Publisher] [Google Scholar]

Exploring consumer reactions to incongruent mild disgust appeals
Nathalie Dens; Patrick De Pelsmacker; Wim Janssens [Publisher] [Google Scholar]

The influence of advertising context on perceptions of offense
Timothy P. Christy; Eric Haley [Publisher] [Google Scholar]

Controversial advertisement executions and involvement on elaborative processing and comprehension
Bruce A. Huhmann; Beth Mott-Stenerson [Publisher] [Google Scholar]

The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry
J. L. Atkin; M. McCardle; S. J. Newell [Publisher] [Google Scholar]