ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Marketing Communications  Relevant ARCategory: Marketing Journals

---

Controversial advertising
–Author: B. Zafer Erdogan [Publisher] [Google Scholar]

Exploring consumer reactions to incongruent mild disgust appeals
–Nathalie Dens; Patrick De Pelsmacker; Wim Janssens [Publisher] [Google Scholar]

The influence of advertising context on perceptions of offense
–Timothy P. Christy; Eric Haley [Publisher] [Google Scholar]

Controversial advertisement executions and involvement on elaborative processing and comprehension
–Bruce A. Huhmann; Beth Mott-Stenerson [Publisher] [Google Scholar]

The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry
–J. L. Atkin; M. McCardle; S. J. Newell [Publisher] [Google Scholar]

---