TOC: J Database Mar Customer Strat Man


Journal of Database Marketing and Customer Strategy Management, 15(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Database Marketing 

Relevant ARCategory: Marketing Journals 

John Ozimek Managing Editor [Publisher] [Google Scholar]

What makes for CRM system success – Or failure?
Bryan Foss, Merlin Stone and Yuksel Ekinci [Publisher] [Google Scholar]

A holistic examination of Net Promoter
Timothy L Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen and Luke Williams [Publisher] [Google Scholar]

Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management
Salwa Ammar, David Moore and Ronald Wright [Publisher] [Google Scholar]

Outsourcing salespeople in building arousal towards retail buying
Rajagopal [Publisher] [Google Scholar]

An empirical analysis of factors influencing customer responsiveness to mobile advertising
Monika Mital [Publisher] [Google Scholar]

Removal of business contacts by departing employees
Ewan Nettleton and Ian Turner [Publisher] [Google Scholar]

Social network analysis in the Telco sector – Marketing applications
Shaun Doyle [Publisher] [Google Scholar]