ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Database Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–John Ozimek Managing Editor [Publisher] [Google Scholar]

What makes for CRM system success – Or failure?
–Bryan Foss, Merlin Stone and Yuksel Ekinci [Publisher] [Google Scholar]

A holistic examination of Net Promoter
–Timothy L Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen and Luke Williams [Publisher] [Google Scholar]

Analysing customer satisfaction surveys using a fuzzy rule-based decision support system: Enhancing customer relationship management
–Salwa Ammar, David Moore and Ronald Wright [Publisher] [Google Scholar]

Outsourcing salespeople in building arousal towards retail buying
–Rajagopal [Publisher] [Google Scholar]

An empirical analysis of factors influencing customer responsiveness to mobile advertising
–Monika Mital [Publisher] [Google Scholar]

Removal of business contacts by departing employees
–Ewan Nettleton and Ian Turner [Publisher] [Google Scholar]

Social network analysis in the Telco sector – Marketing applications
–Shaun Doyle [Publisher] [Google Scholar]

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