TOC: J Con Res


Journal of Consumer Research, 35(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Research 

Relevant ARCategory: Marketing Journals 

Nonconscious Goals and Consumer Choice
Tanya L. Chartrand, Joel Huber, Baba Shiv, and Robin J. Tanner [Publisher] [Google Scholar]

The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction
Cassie Mogilner, Tamar Rudnick, and Sheena S. Iyengar [Publisher] [Google Scholar]

Asian Brands and the Shaping of a Transnational Imagined Community
Julien Cayla and Giana M. Eckhardt [Publisher] [Google Scholar]

Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition
Xin Zhao and Russell W. Belk [Publisher] [Google Scholar]

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
Gülden Ülkümen, Manoj Thomas, and Vicki G. Morwitz [Publisher] [Google Scholar]

Desire to Acquire: Powerlessness and Compensatory Consumption
Derek D. Rucker and Adam D. Galinsky [Publisher] [Google Scholar]

Recalling Mixed Emotions
Jennifer Aaker, Aimee Drolet, and Dale Griffin [Publisher] [Google Scholar]

One Individual, Two Identities: Frame Switching among Biculturals
David Luna, Torsten Ringberg, and Laura A. Peracchio [Publisher] [Google Scholar]

The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation
Michael W. Allen, Richa Gupta, and Arnaud Monnier [Publisher] [Google Scholar]

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers
Naomi Mandel and Dirk Smeesters [Publisher] [Google Scholar]

Choice Set Configuration as a Determinant of Preference Attribution and Strength
Song-Oh Yoon and Itamar Simonson [Publisher] [Google Scholar]

The Effect of Self-Construal on Spatial Judgments
Aradhna Krishna, Rongrong Zhou, and Shi Zhang [Publisher] [Google Scholar]

Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation
Linda Court Salisbury and Fred M. Feinberg [Publisher] [Google Scholar]

Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?
Jordan J. Louviere, Towhidul Islam, Nada Wasi, Deborah Street, and Leonie Burgess [Publisher] [Google Scholar]