ARC: Connections: ELMAR: Posting

areas: methods: event

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Marketing Metrics for the Connected Organization
09/10/08 – 09/12/08
Adolphus Hotel, Dallas, TX

Co-sponsored by the Mays Business School, Texas A&M University, this conference will explore the creation, use, and management of metrics that improve marketing effectiveness along four dimensions—product, customer, channel, and organization—with emphasis on those that connect two or more of these dimensions. 

Full information available at

http://www.msi.org/conferences/conferences.cfm?conf=85

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