ARC: Connections: ELMAR: TOC areas: sectors: journals

International Journal of Bank Marketing  Relevant ARCategory: Marketing Journals

Segmenting internet banking adopter and non-adopters in the Turkish retail banking sector
–S. Ozdemir, P. Trott, A. Hoecht [Publisher] [Google Scholar]

Demographic influences on behaviour: An update to the adoption of bank delivery channels
–Ana S. Branca [Publisher] [Google Scholar]

Market driving in retail banking
–David Martín-Consuegra, Arturo Molina, Águeda Esteban [Publisher] [Google Scholar]

Building financial brands: the Russian way
–Clive Woodger [Publisher] [Google Scholar]