Web 2.0 in Marketing Classes

Introduction

Saleh AlShebil seeks advice on using Facebook and other e-learning resources in marketing classes

 ARC: Connections: ELMAR: Posting Related ARContent: Teaching 

Dear Colleagues,

I’d like to get your advice and recommendations on using different elearning practices in teaching marketing courses. I’ve used Flickr in my Advertising & Sales Promotion class which I think was a reasonably successful experience. After some student feedback, I’m thinking of using Facebook for my upcoming Principles of Marketing course next Fall and I’m looking for any advice/ideas especially if anyone has used it before in enhancing the teaching experience. I’d also be grateful if you have any other advice and recommendations on using the Web (especially Web2.0 Tech) to enhance learning in our Marketing courses.

Thanks for all your help!

Best regards

Saleh AlShebil
Assistant Professor of Marketing
Department of Management & Marketing
College of Industrial Management (AACSB Accredited)
King Fahd University of Petroleum & Minerals
PO Box 1040
Dhahran 31261, Saudi Arabia
Tel: +9663-8607558
Fax: +9663-8602544
Cell: +966-550667700
email: shebil@kfupm.edu.sa