TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 16(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

From the Editor
Greg W. Marshall [Publisher]

Understanding the Role of Consumer Motivation and Salesperson Behavior in Inducing Positive Cognitive and Emotional Responses During a Sales Encounter
Lynnea Mallalieu, Kent Nakamoto [Publisher] [Google Scholar]

The Influences of Matched Versus Mismatched Negotiation Orientations on Negotiating Processes and Outcomes
Bradley W. Brooks, Randall L. Rose [Publisher] [Google Scholar]

Hedonic/Functional Congruity Between Stores and Private Label Brands
Dongdae Lee, Michael R. Hyman [Publisher] [Google Scholar]

Competencies of Marketing Managers in South Africa
Stuart Melaia, Russell Abratt, Geoff Bick [Publisher] [Google Scholar]

Buyer’s Relational Desire and Number of Suppliers Used: The Relationship Between Perceived Commitment and Continuance
Brian N. Rutherford, James S. Boles, Hiram C. Barksdale, Jr., et al. [Publisher] [Google Scholar]

Perceived Download Waiting in Using Web Sites: A Conceptual Framework with Mediating and Moderating Effects
Pratibha A. Dabholkar, Xiaojing Sheng [Publisher] [Google Scholar]