TOC: Mar Sci


Marketing Science, 27(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Marketing Science 

Relevant ARCategory: Marketing Journals 

Editorial–The Scientific Process at Its Best
Eric T. Bradlow [Publisher]

Cross-Brand Pass-Through in Supermarket Pricing
Jean-Pierre Dube and Sachin Gupta [Publisher] [Google Scholar]

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan [Publisher] [Google Scholar]

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Kenneth C. Wilbur [Publisher] [Google Scholar]

That’s What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Niladri Syam, Partha Krishnamurthy, and James D. Hess [Publisher] [Google Scholar]

Assessing the Consequences of a Channel Switch
Xinlei (Jack) Chen, George John, and Om Narasimhan [Publisher] [Google Scholar]

Category Pricing with State-Dependent Utility
Jean-Pierre Dube, Gunter J. Hitsch, Peter E. Rossi, and Maria Ana Vitorino [Publisher] [Google Scholar]

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
Vikas Mittal, Lawrence Feick, and Feisal Murshed [Publisher] [Google Scholar]

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, and Gary L. Lilien [Publisher] [Google Scholar]

On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market
Gerard P. Cachon, Christian Terwiesch, and Yi Xu [Publisher] [Google Scholar]

Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
Anocha Aribarg and Neeraj Arora [Publisher] [Google Scholar]

Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
Eric T. Anderson and Duncan I. Simester [Publisher] [Google Scholar]

Optimal Mechanism for Selling a Set of Commonly Ranked Objects
Juan Feng [Publisher] [Google Scholar]

Vertical Information Sharing in a Volatile Market
Chuan He, Johan Marklund, and Thomas Vossen [Publisher] [Google Scholar]

Invited Commentary

Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego
Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil, and Tor Wallin Andreassen [Publisher] [Google Scholar]


Can Behavioral WOM Measures Provide Insight into the Net Promoter(C) Concept of Customer Loyalty?
Neil A. Morgan and Lopo L. Rego [Publisher] [Google Scholar]