TOC: Mar Intell Planning


Marketing Intelligence & Planning, 26(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Scholarly journal ranking(s) in marketing: single- or multi-item measures?
Göran Svensson [Publisher] [Google Scholar]

The rise of emerging market multinationals and the impact on marketing
Ying Fan [Publisher] [Google Scholar]

Understanding and profitably managing customer loyalty
Robert Gee, Graham Coates, Mike Nicholson [Publisher] [Google Scholar]

Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning
Nick Sevdalis, Flora Kokkinaki, Nigel Harvey [Publisher] [Google Scholar]

e-CRM in SMEs: an exploratory study in Northern Ireland
Paul Harrigan, Elaine Ramsey, Patrick Ibbotson [Publisher] [Google Scholar]

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
T.C. Melewar, Helene Mui, Suraksha Gupta, Joseann Knight [Publisher] [Google Scholar]

How export marketing research affects company export performance: Evidence from Turkish companies
Mehmet Haluk Köksal [Publisher] [Google Scholar]