TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 14(2)
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Social Marketing Quarterly
Relevant ARCategory: Marketing Journals |
Understanding Health Behavior: An Integrated Model for Social Marketers
–Magdalena Cismaru; Anne M. Lavack; Heather Hadjistavropoulos; Kim D. Dorsch [Publisher] [Google Scholar]
The Influence of Residence on Young Adult Attitudes toward Healthy Eating
–Tegan Piggford; Maria Raciti; Debra Harker; Michael Harker [Publisher] [Google Scholar]
International Survey on Advanced-Level Social Marketing Training Events
–Sameer Deshpande; François Lagarde [Publisher] [Google Scholar]
Resistance to Influenza Vaccination: Psychographics, Audience Segments, and Potential Promotions to Increase Vaccination
–Robert John; Marshall K. Cheney [Publisher] [Google Scholar]
Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing
–Author: Stephen Dann [Publisher] [Google Scholar]
Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing
–Alan Andreasen; Nancy Lee; Michael Rothschild [Publisher] [Google Scholar]
Marketing Policy Reform
–Author: Bill Smith [Publisher] [Google Scholar]