TOC: J Strat Mar


Journal of Strategic Marketing, 16(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Strategic Marketing 

Relevant ARCategory: Marketing Journals 

Nigel F. Piercy; Carolyn A. Strong [Publisher]

Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability
John H. Heinrichs; Jeen-Su Lim [Publisher] [Google Scholar]

Understanding the International Retail Divestment Process
Patricia Cairns; Anne Marie Doherty; Nicholas Alexander; Barry Quinn [Publisher] [Google Scholar]

Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
Eva K. Foedermayr; Adamantios Diamantopoulos [Publisher] [Google Scholar]

Organizational Factors Associated with Job Characteristics: Evidence from Frontline Service Employees
Filipe Coelho; Mário Augusto [Publisher] [Google Scholar]