ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Strategic Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Nigel F. Piercy; Carolyn A. Strong [Publisher]

Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability
–John H. Heinrichs; Jeen-Su Lim [Publisher] [Google Scholar]

Understanding the International Retail Divestment Process
–Patricia Cairns; Anne Marie Doherty; Nicholas Alexander; Barry Quinn [Publisher] [Google Scholar]

Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
–Eva K. Foedermayr; Adamantios Diamantopoulos [Publisher] [Google Scholar]

Organizational Factors Associated with Job Characteristics: Evidence from Frontline Service Employees
–Filipe Coelho; Mário Augusto [Publisher] [Google Scholar]

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