Google AdWords Panel
Jamie Murphy seeks participants for an Asia Pacific ACR conference panel to discuss applicable theories for field experiments using Google AdWords.
ARC: Connections: ELMAR: Posting
CONSUMER BEHAVIOR AND ONLINE FIELD EXPERIMENTS
What theories help predict clicking behavior on text-based advertisements? One avenue for testing these theories is Google AdWords <http://adwords.google.com/>, which provides a platform to conduct online field experiments and test theoretical approaches to clicking behavior.
Perhaps you would join me on a ‘Roundtable’ at the Asia Pacific ACR Conference, 2-4 January 2009 in Hyderabad, India? The roundtable will discuss theoretical approaches to investigate clicking behavior.
Please contact me if you would like to join the panel. Also, please advise if you would like a voucher to test drive AdWords and its research possibilities.
Jamie Murphy, PhD
Lead Academic, The Google Online Marketing Challenge
The University of Western Australia Business School
Crawley, WA 6009
Tel: +61 8 6488 1979