ARC: Connections: ELMAR: TOC areas: ecommerce: journals

Electronic Markets  Relevant ARCategory: Marketing Journals

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Editorial
–Hubert Österle; Volker Schmelich [Publisher]

Preface to the Focus Theme Section: ‘Internet Marketing’
–Author: Christopher Holland [Publisher] [Google Scholar]

The Influence of Advergames on Players’ Behaviour: An Experimental Study
–Author: Calin Gurau [Publisher] [Google Scholar]

Branding 2.0 – Using Web 2.0 Principles to build an Open Source Brand
–Author: Martin Mairinger [Publisher] [Google Scholar]

An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
–Alanah Davis; Deepak Khazanchi [Publisher] [Google Scholar]

Exploring Loyalty Intention in the Electronic Marketplace
–Her-Sen Doong; Hui-Chih Wang; Hui-Chi Shih [Publisher] [Google Scholar]

Motivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation
–Raquel Benbunan-Fich; Marios Koufaris [Publisher] [Google Scholar]

Standardizing Interactive Pricing for Electronic Business
–Michael Schwind; Oliver Hinz; Tim Stockheim; Martin Bernhardt [Publisher] [Google Scholar]

Decentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems
–Oliver Quiring; Benedikt Von Walter; Richard Atterer; Thomas Hess [Publisher] [Google Scholar]

Conducting International Business at eBay: The Determinants of Success of e-Stores
–Paul Komiak; Sherrie Y. X. Komiak; Michael Imhof [Publisher] [Google Scholar]

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