TOC: Elec Markets


Electronic Markets, 18(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: ecommerce: journals

Electronic Markets 

Relevant ARCategory: Marketing Journals 

Hubert Österle; Volker Schmelich [Publisher]

Preface to the Focus Theme Section: ‘Internet Marketing’
Author: Christopher Holland [Publisher] [Google Scholar]

The Influence of Advergames on Players’ Behaviour: An Experimental Study
Author: Calin Gurau [Publisher] [Google Scholar]

Branding 2.0 – Using Web 2.0 Principles to build an Open Source Brand
Author: Martin Mairinger [Publisher] [Google Scholar]

An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
Alanah Davis; Deepak Khazanchi [Publisher] [Google Scholar]

Exploring Loyalty Intention in the Electronic Marketplace
Her-Sen Doong; Hui-Chih Wang; Hui-Chi Shih [Publisher] [Google Scholar]

Motivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation
Raquel Benbunan-Fich; Marios Koufaris [Publisher] [Google Scholar]

Standardizing Interactive Pricing for Electronic Business
Michael Schwind; Oliver Hinz; Tim Stockheim; Martin Bernhardt [Publisher] [Google Scholar]

Decentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems
Oliver Quiring; Benedikt Von Walter; Richard Atterer; Thomas Hess [Publisher] [Google Scholar]

Conducting International Business at eBay: The Determinants of Success of e-Stores
Paul Komiak; Sherrie Y. X. Komiak; Michael Imhof [Publisher] [Google Scholar]