TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 16(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

From the Editor
Greg W. Marshall [Publisher]

Antecedents and Consequences Of Frontline Service Employee Commitment to Service Quality
Ays,e Banu Elmadag(, Alexander E. Ellinger, George R. Franke [Publisher] [Google Scholar]

Company Identity and Marketing: An Integrative Framework
Avinandan Mukherjee, Hongwei He [Publisher] [Google Scholar]

Culture and Moral Ideologies Of African Americans
Ziad Swaidan, Mohammed Y.A. Rawwas, Scott J. Vitell [Publisher] [Google Scholar]

Strategic, Metric, and Methodological Trends in Marketing Research and Their Implications for Future Theory and Practice
Robert Dahlstrom, Arne Nygaard, Jody L. Crosno [Publisher] [Google Scholar]

Comparing Methods of Measuring Brand Personality Traits
Jenni Romaniuk [Publisher] [Google Scholar]

A Reinquiry Into the Influence of Simple and Complex Tropes in the Advertising Context
Jason R. Stella, Stewart Adam [Publisher] [Google Scholar]