ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing Theory and Practice  Relevant ARCategory: Marketing Journals

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From the Editor
–Greg W. Marshall [Publisher]

Antecedents and Consequences Of Frontline Service Employee Commitment to Service Quality
–Ays,e Banu Elmadag(, Alexander E. Ellinger, George R. Franke [Publisher] [Google Scholar]

Company Identity and Marketing: An Integrative Framework
–Avinandan Mukherjee, Hongwei He [Publisher] [Google Scholar]

Culture and Moral Ideologies Of African Americans
–Ziad Swaidan, Mohammed Y.A. Rawwas, Scott J. Vitell [Publisher] [Google Scholar]

Strategic, Metric, and Methodological Trends in Marketing Research and Their Implications for Future Theory and Practice
–Robert Dahlstrom, Arne Nygaard, Jody L. Crosno [Publisher] [Google Scholar]

Comparing Methods of Measuring Brand Personality Traits
–Jenni Romaniuk [Publisher] [Google Scholar]

A Reinquiry Into the Influence of Simple and Complex Tropes in the Advertising Context
–Jason R. Stella, Stewart Adam [Publisher] [Google Scholar]

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