ARC: Connections: ELMAR: Posting

areas: cb: dialog

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I am conducting a review of studies on the effectiveness of advertising in a recession. I am looking for books, articles or working papers on the topic.

Thanks much.

Gerry

Gerard J. Tellis <http://www-rcf.usc.edu/~tellis/>
Director of the Center for Global Innovation
Neely Chair in American Enterprise and Professor of Marketing
Marshall School of Business, USC
Los Angeles, CA 40089-0443
Phone: O: 213-740-5031 M: 626-333-1981 F: 213-740-7828
Website: http://www.gtellis.net

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