ARC: Community: ELMAR: TOC areas: services: journals

Journal of Services Marketing  Relevant ARCategory: Marketing Journals

---

The perceptions of waiters and customers on restaurant tipping
–Chu-Mei Liu [Publisher] [Google Scholar]

Identifying the components of effective service advertisements
–Kathleen Mortimer [Publisher] [Google Scholar]

A cross-cultural examination of relationship strength in B2B services
–James M. Barry, Paul Dion, William Johnson [Publisher] [Google Scholar]

Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry
–Y.H. Wong, Ricky Y.K. Chan, T.K.P. Leung, Jae H. Pae [Publisher] [Google Scholar]

Consumer’s value for informational role of agent in service industry
–Minakshi Trivedi, Michael S. Morgan, Kalpesh Kaushik Desai [Publisher] [Google Scholar]

Toward a measure of service convenience: multiple-item scale development and empirical test
–Scott R. Colwell, May Aung, Vinay Kanetkar, Alison L. Holden [Publisher] [Google Scholar]

Marketing services more effectively with neuromarketing research: a look into the future
–Douglas L. Fugate [Publisher] [Google Scholar]

---