Revisit: Organic Growth
Special issue of International Journal of Research in Marketing, Edited by David James, Donald Lehmann and Russell Winer, Deadline 30 Jun 2008
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Reminder: IJRM/MSI Organic Growth special issue submission deadline
IJRM/MSI Special Issue on Organic Growth. Edited by David James, Don Lehmann & Russell Winer.
The International Journal of Research in Marketing (IJRM) and the Marketing Science Institute (MSI) are sponsoring a special IJRM issue dedicated to conceptual and empirical studies across a broad range of organic growth issues: how to generate, evaluate and implement growth options. Papers covering but not limited to the following areas are welcome:
Generation of growth options
- Where do growth ideas come from?
- How much growth comes from "big ideas" vs minor innovations?
- What is the return on organic growth efforts?
- What metrics capture/predict the quality of growth initiatives?
Implementation of Growth Options
- What resources are needed to promote growth options once they are identified?
- What elements of the marketing mix are most crucial for driving growth?
- How should the marketing department interface with other parts of the organization?
- Which types of organizations (structure, culture) are most effective for producing organic growth?
- What capabilities are most crucial and how can they be measured?
- Is entrepreneurship or intrapreneurship more effective?
- Is there a sustainable growth process?
- Are there important country/culture differences in growth strategies?
- What are the best incentives to drive growth?
- What is the impact of growth initiatives on employees?
- How can you get an organization to focus on organic growth?
- Can growth be outsourced?
- How does organic growth relate to market orientation, satisfaction, CRM, Branding, etc.?
- What are the social welfare impacts of a focus on organic growth?
In addition to the special issue, a conference on organic growth is being planned by IJRM and MSI for May 2009 at Henley Management College (U.K.) for a select group of submitted papers. Details on the conference will be forthcoming.