Projective Techniques


Projective Techniques in Market Research, Special issue of Qualitative Market Research: An International Journal, Edited by Clive Boddy and Robin Croft; Deadline 30 Jun 2009

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Call for papers: Qualitative Market Research: An International Journal
Special Issue on Projective Techniques in Market Research.

The purpose of this Special Issue is to provide a forum for the discussion of the ways in which projective techniques can provide an aid to understanding marketing problems, can provide insightful material above and beyond what other market research techniques can offer and can enrich and deepen our understanding of the lives of people as consumers.

  • Critical evaluation of the evolution of projective techniques in market research
  • Cross-cultural and international research using projective techniques
  • Studies involving the use of projective techniques across industry sectors, e.g. FMCG, the services sector, B2B, social and not-for-profit marketing
  • The use of academic and practitioner research in developing projective techniques
  • Reliability and validity issues in using projective techniques

Please send your submission to the Guest Editors by email no later than 30 June 2009, and preferably as early as possible. Publication of the special issue is aimed for late 2009 or early 2010. Submissions should follow the format prescribed in the journal Notes for Contributors which are available in the inside back cover of any hard copy of the journal or on the journal website at All submissions will be acknowledged as they are received. Direct any general indications of interest or requests for further information to the Guest Editors via email. Guest editor contact details:-

Clive Boddy
Visiting Professor in Marketing Research,
Lincoln University Business School
Visiting Professor in Marketing,
Middlesex University Business School
Telephone Australia: (00 61 8) 6389 1139

Robin Croft
Principal Lecturer in Marketing
Glamorgan Business School
Telephone Wales: +44 (0) 1443 483373

Qualitative Market Research: An International Journal aims to further the frontiers of knowledge and understanding of qualitative market research and its applications, exploring many contemporary issues and developments in marketing. Examples of areas covered include: qualitative perspectives of relationships & complexities in buyer & supplier behaviour; commissioning & selling qualitative research; research design processes; questionnaire enquiry & interviewing, focus groups, projective & enabling techniques; sampling techniques for qualitative research, data handling & interpretation; sources of bias & interviewer effect; applications of information technology; use of qualitative research to enhance quantitative work; stimulus material for use in research on advertising; packaging & new product development; interdisciplinary applications eg sociology, economics and cultural studies; & from analysis & case studies from public & private, profit & not-for-profit sectors; international marketing research; contemporary developments in the literature.

The journal aims to break new ground by raising awareness of the dichotomy of principles and practices in research in an analytical and practical way.