ANZMAC 2008

Introduction

Australian and New Zealand Marketing Academy Conference 2008, Sydney, 1-3 Dec 2008; Deadline 27 Jun

The Australian and New Zealand Marketing Academy Conference Committee 2008 invite submission of competitive papers for the ANZMAC 2008 conference.  This year our conference theme is: Shifting the Focus from Mainstream to Offbeat. The conference will be held at the Sydney Olympic Park commencing at 11am on Monday 1st December 2008.  The conference will be preceded by a doctoral colloquium (29th -30th November 2008).

Paper submissions are due: Friday 27th June 2008 (5-pages). All papers accepted for presentation following the formal review competitive process will be published in the Conference Proceedings. These proceedings will be provided to all conference delegates, and will be available for sale to the general public. Proceedings will have an ISBN. 
Details regarding conference dates, accommodation and fees are available on our conference website www.anzmac2008.org

ANZMAC 2008 offers well established tracks as well as a number of new tracks for paper submission.

– Advertising/Marketing Communication Issues
– Branding
– Business Relationships and Networks
– Complexity theory & Emergent Phenomena
– Consumer Behaviour (A) Studies and Fieldwork
– Consumer Behaviour (B) Conceptual Models and Theories
– Corporate Responsibility, Ethics and Social Responsibility
– Electronic Marketing
– Entrepreneurship, Innovation and New Product Development
– International and Cross-Cultural Marketing
– Marketing Education
– Marketing Metrics
– Marketing Research and Research Methodologies
– Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
– Services Marketing
– Social, Not-for-Profit and Political Marketing
– Sports, Arts, Heritage Marketing and Tourism Marketing
– Strategic Marketing and Market Orientation
– Special Track: Macro-marketing
– Conference Theme Track: Shifting focus from Mainstream to Offbeat

The ANZMAC 2008 organising committee are delighted to announce a special track on Macro-marketing.  This track will comprise a number of sessions to be hosted by leading macromarketers and will conclude with a panel discussion exploring the challenges to macro-marketing arising from the growing complexity of micro, meso and macro-marketing systems and the ways in which these systems impact and are impacted by environment change. We invite submissions that explore a number of broad macro-marketing themes, including markets and marketing systems in economic development, the micro – macro interface, marketing ethics and distributive justice, global policy and the environment, quality of life and measurement and modelling in macro-marketing, the latter including work on markets as complex adaptive systems and agent based modelling.   Consistent with the conference theme this special track will explore the "taken for granted" assumptions of marketing, from off-beat or alternative perspectives, which are or could be at the forefront of marketing thinking.  Submissions to the special track should be made via the online paper submission system, and will be double-blind reviewed. 

A regular feature of ANZMAC Conferences is the doctoral colloquium – this year is no different. Your hosts Professor Stan Glaser and Nicole Stegemann have arranged a program to suit students at the very beginning of their studies and for those near completion. 

For further information regarding the conference and doctoral colloquium please visit our website at www.anzmac2008.org or email us on anzmac2008@uws.edu.au. For information regarding paper submission contact the editors at editor_ANZMAC2008@uws.edu.au.

We look forward to welcoming you to Sydney and ANZMAC 2008

Regards

Professor Richard Fletcher and Dr David Low
Conference Chairs – ANZMAC 2008
Email: anzmac2008@uws.edu.au; Website: www.anzmac2008.org