Geoff Lantos seeks ideas for assessing marketing student creativity
|ARC: Community: ELMAR: Posting||Related ARContent: Curriculum and Assessment|
Creativity Rubric Sought for AACSB Outcomes Assessment
The AACSB Rubric Directory
provides various rubrics for assessing educational outcomes in such areas as critical thinking, ethics, and functional knowledge, among others. However, it offers no guidance in an area important to marketing outcomes assessment—creativity. I’d be interested in assembling rubrics developed by marketing academics for assessing student creativity and will be happy to share a summary of responses with the community.
Geoffrey P. Lantos, Ph.D. (Praising Him daily)
Professor of Business Administration
Marketing Program Director
Book Reviews Editor, Journal of Consumer Marketing, Journal of Product and Brand Management
320 Washington Street
North Easton, MA 02357
508.565.1205 – office phone
508.565.1444 – fax
"Let me know if I can help you."