New AMA VP of Publishing


Richard J. Lutz has been named vice president of publishing for the American Marketing Association

 ARC: Community: ELMAR: Posting

Related ARContent: AMA Publications 

Posted on behalf of Russ Winer.

Richard J. Lutz, J.C. Penney Professor of Marketing at the University of Florida, has been named vice president of publishing for the American Marketing Association. Lutz, whose three-year term begins July 1, 2008, replaces Russell S. Winter, who has served as vice president since 2004.

“I am delighted that Rich Lutz has agreed to be the next vice president of publishing for the AMA,” Russ said. “Rich brings extensive editorial experience to the position as well as an outstanding record of scholarship. The AMA’s stable of academic publications will be in excellent hands over the next three years under Rich’s leadership.”

Lutz specializes in the areas of consumer behavior and marketing communications. He received his BS, MS, and PhD in Marketing, all from the University of Illinois–Urbana. Lutz is a past president of the Association for Consumer Research and is an active member of the American Marketing Association and the American Psychological Association. He is a past editor of Journal of Consumer Research and has authored more than 80 articles and books. He teaches introductory marketing at the undergraduate level and an MBA course on brand management. On five occasions, most recently in 2008, Lutz was named the Warrington College of Business Teacher of the Year. In 2006, he was selected by BusinessWeek as one of the top undergraduate business professors in the nation and is the 2007–2009 Distinguished Alumni Professor (appointed by the UF alumni association). Lutz is also involved in a wide range of research projects, including consumer escapism, corporate hypocrisy, celebrity endorser effects in advertising, and consumer responses to Web-based advertising formats.

“I am excited about becoming the AMA VP of Publishing,” Lutz said. “The AMA journals currently enjoy the stewardship of a strong complement of editors, and my overriding goal will be to keep the momentum going strong as their terms come to an end and new scholars are identified to assume the helms. I also think it is important to continue to build ELMAR’s role as a vital communication forum for AMA’s academic members.”