TOC: Mar Sci


Marketing Science, 27(2)

 ARC: Community: ELMAR: TOC

areas: methods: journals

Marketing Science 

Relevant ARCategory: Marketing Journals 

The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
James G. Maxham, III, Richard G. Netemeyer, and Donald R. Lichtenstein [Publisher] [Google Scholar]

Signaling Quality Through Specialization
Ajay Kalra and Shibo Li [Publisher] [Google Scholar]

A Hidden Markov Model of Customer Relationship Dynamics
Oded Netzer, James M. Lattin, and V. Srinivasan [Publisher] [Google Scholar]

Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
Joachim Vosgerau, Erin Anderson, and William T. Ross, Jr. [Publisher] [Google Scholar]

A Cross-Category Model of Households’ Incidence and Quantity Decisions
Rakesh Niraj, V. Padmanabhan, and P. B. Seetharaman [Publisher] [Google Scholar]

Attention Arousal Through Price Partitioning
Marco Bertini and Luc Wathieu [Publisher] [Google Scholar]

Channel Structure with Knowledge Spillovers
Sudheer Gupta [Publisher] [Google Scholar]

Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
Aradhna Krishna and M. Utku Unver [Publisher] [Google Scholar]

A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
Junhong Chu, Pradeep Chintagunta, and Javier Cebollada [Publisher] [Google Scholar]

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
Thomas J. Steenburgh [Publisher] [Google Scholar]