ARC: Community: ELMAR: TOC areas: methods: journals

Marketing Science  Relevant ARCategory: Marketing Journals

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The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
–James G. Maxham, III, Richard G. Netemeyer, and Donald R. Lichtenstein [Publisher] [Google Scholar]

Signaling Quality Through Specialization
–Ajay Kalra and Shibo Li [Publisher] [Google Scholar]

A Hidden Markov Model of Customer Relationship Dynamics
–Oded Netzer, James M. Lattin, and V. Srinivasan [Publisher] [Google Scholar]

Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
–Joachim Vosgerau, Erin Anderson, and William T. Ross, Jr. [Publisher] [Google Scholar]

A Cross-Category Model of Households’ Incidence and Quantity Decisions
–Rakesh Niraj, V. Padmanabhan, and P. B. Seetharaman [Publisher] [Google Scholar]

Attention Arousal Through Price Partitioning
–Marco Bertini and Luc Wathieu [Publisher] [Google Scholar]

Channel Structure with Knowledge Spillovers
–Sudheer Gupta [Publisher] [Google Scholar]

Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
–Aradhna Krishna and M. Utku Unver [Publisher] [Google Scholar]

A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
–Junhong Chu, Pradeep Chintagunta, and Javier Cebollada [Publisher] [Google Scholar]

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
–Thomas J. Steenburgh [Publisher] [Google Scholar]

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