TOC: J Interactive Mar


Journal of Interactive Marketing, 22(1)

 ARC: Community: ELMAR: TOC

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Journal of Interactive Marketing 

Relevant ARCategory: Marketing Journals 

JIM marches on
Venkatesh Shankar, Edward Malthouse [Publisher]

Investigating cross-buying and customer loyalty
Werner Reinartz, Jacquelyn S. Thomas, Ganaël Bascoul [Publisher] [Google Scholar]

Investigating pricing solutions to combat spam: Postage stamp and bonded senders
Kissan Joseph, Alex Thevaranjan [Publisher] [Google Scholar]

An empirical investigation of the impact of communication timing on customer equity
Xavier Drèze, André Bonfrer [Publisher] [Google Scholar]

People are experience goods: Improving online dating with virtual dates
Jeana H. Frost, Zoë Chance, Michael I. Norton, Dan Ariely [Publisher] [Google Scholar]