TOC: J Con Mar


Journal of Consumer Marketing, 25(2)

 ARC: Community: ELMAR: TOC

areas: cb: journals

Journal of Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Smoking cessation: why do smokers fail?
Joyce M. Wolburg [Publisher] [Google Scholar]

Chinese children’s perceptions of advertising and brands: an urban rural comparison
Kara Chan [Publisher] [Google Scholar]

The moderating effects of product involvement on situational brand choice
Fei Xue [Publisher] [Google Scholar]

Decision making process of community organic food consumers: an exploratory study
Leila Hamzaoui Essoussi, Mehdi Zahaf [Publisher] [Google Scholar]

The effect of perceived product characteristics on private brand purchases
Kyoung-Nan Kwon, Mi-Hee Lee, Yoo Jin Kwon [Publisher] [Google Scholar]

SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
Rick Ferguson, Kelly Hlavinka [Publisher] [Google Scholar]