ARC: Community: ELMAR: TOC areas: cb: journals

Journal of Consumer Marketing  Relevant ARCategory: Marketing Journals

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Smoking cessation: why do smokers fail?
–Joyce M. Wolburg [Publisher] [Google Scholar]

Chinese children’s perceptions of advertising and brands: an urban rural comparison
–Kara Chan [Publisher] [Google Scholar]

The moderating effects of product involvement on situational brand choice
–Fei Xue [Publisher] [Google Scholar]

Decision making process of community organic food consumers: an exploratory study
–Leila Hamzaoui Essoussi, Mehdi Zahaf [Publisher] [Google Scholar]

The effect of perceived product characteristics on private brand purchases
–Kyoung-Nan Kwon, Mi-Hee Lee, Yoo Jin Kwon [Publisher] [Google Scholar]

SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
–Rick Ferguson, Kelly Hlavinka [Publisher] [Google Scholar]

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