Revisit: AMA Summer 2008


New Horizons in Marketing Strategy Research, Special session at the 2008 American Marketing Association Summer Marketing Educators' Conference, San Diego, 11 Aug 2008

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The Marketing Strategy SIG is organizing a special session entitled "New Horizons in Marketing Strategy Research" in the 2008 AMA Summer Educators’ Conference during August 8-11, 2008. The tentative program schedule and speaker details are as follows.

Session 9.5 at 8:30-10:00am on Monday, 8/11/2008.


Dominique ‘Mike’ Hanssens, Budd Knap Professor of Marketing and Marketing Area Chair, Anderson School of Management, University of California, Los Angeles.

Sridhar Moorthy, Manny Rotman Professor of Marketing, Rotman School of Management, University of Toronto.

Raji Srinivasan, Associate Professor of Marketing, McCombs School of Business, University of Texas at Austin.

The session will feature three presentations of leading-edge research in marketing strategy by top-notch marketing academics. The research topics will cover multiple elements of marketing strategy, including consumers, markets, and organizations, important themes of the 2008 AMA Summer Educators’ Conference. The speakers will highlight new substantive and methodological issues that will be in the forefront of research in marketing strategy. The presentation will cover different methodologies of marketing strategy research such as time series analysis, cross-sectional survey method, and game theory.