TOC: J Targeting Measurement Analysis Mar


Journal of Targeting, Measurement and Analysis for Marketing, 16(2)

 ARC: Community: ELMAR: TOC

areas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing 

Relevant ARCategory: Marketing Journals 

Jonathan Reynolds Editor [Publisher]

Are the shoes appropriate to wear?: A study of cohort values
Paul M Arsenault and Michelle L Patrick [Publisher] [Google Scholar]

The contemporary product-market strategy grid and the link to market orientation and profitability
Larry P Pleshko and Richard A Heiens [Publisher] [Google Scholar]

Estimating demand for new products using a discrete price variable
Randall C Campbell [Publisher] [Google Scholar]

Towards a B2B customer-based brand equity model
Morten Bach Jensen and Kim Klastrup [Publisher] [Google Scholar]

A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)
Mi Jung Kim and Jong Woo Jun [Publisher] [Google Scholar]

The importance of context in store forecasting: The site visit in retail location decision-making
Steve Wood and Andrew Tasker [Publisher] [Google Scholar]