ARC: Community: ELMAR: TOC areas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Jonathan Reynolds Editor [Publisher]

Are the shoes appropriate to wear?: A study of cohort values
–Paul M Arsenault and Michelle L Patrick [Publisher] [Google Scholar]

The contemporary product-market strategy grid and the link to market orientation and profitability
–Larry P Pleshko and Richard A Heiens [Publisher] [Google Scholar]

Estimating demand for new products using a discrete price variable
–Randall C Campbell [Publisher] [Google Scholar]

Towards a B2B customer-based brand equity model
–Morten Bach Jensen and Kim Klastrup [Publisher] [Google Scholar]

A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)
–Mi Jung Kim and Jong Woo Jun [Publisher] [Google Scholar]

The importance of context in store forecasting: The site visit in retail location decision-making
–Steve Wood and Andrew Tasker [Publisher] [Google Scholar]

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