TOC: J Public Policy Mar


Journal of Public Policy & Marketing

 ARC: Community: ELMAR: TOC

areas: society: journals

Journal of Public Policy & Marketing 

Relevant ARCategory: Marketing Journals 

Journal of Public Policy & Marketing: A Top-Tier Journal in an Age of Enlightenment
Authors: Ronald Paul Hill [Publisher] [Google Scholar]

The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section
Authors: David E Sprott [Publisher] [Google Scholar]

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages
Authors: Ross D Petty, J. Craig Andrews [Publisher] [Google Scholar]

Online Privacy and the Disclosure of Cookie Use: Effects on Consumer Trust and Anticipated Patronage
Authors: Anthony D Miyazaki [Publisher] [Google Scholar]

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
Authors: Mei-Ling Wei, Eileen Fischer, Kelley J Main [Publisher] [Google Scholar]

Commercializing Social Interaction: The Ethics of Stealth Marketing
Authors: Kelly D Martin, N. Craig Smith [Publisher] [Google Scholar]

Toward a Framework for Assessing Covert Marketing Practices
Authors: George R Milne, Shalini Bahl, Andrew Rohm [Publisher] [Google Scholar]

The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing
Authors: Herbert Jack Rotfeld [Publisher] [Google Scholar]

Stained by the Label? Stigma and the Case of Genetically Modified Foods
Authors: Pam Scholder Ellen, Paula Fitzgerald Bone [Publisher] [Google Scholar]

How Modification of the Nutrition Facts Panel Influences Consumers at Risk for Heart Disease: The Case of Trans Fat
Authors: Elizabeth Howlett, Scot Burton, John Kozup [Publisher] [Google Scholar]

Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?
Authors: Sony Ta, Dominick L Frosch [Publisher] [Google Scholar]

Exposure of Violent Video Games to Children and Public Policy Implications
Authors: Joel E Collier, Pearson Liddell, Gloria J Liddell [Publisher] [Google Scholar]

Stakeholder Marketing: Beyond the Four Ps and the Customer
Authors: C.B Bhattacharya, Daniel Korschun [Publisher] [Google Scholar]