ARC: Community: ELMAR: TOC areas: cb: journals

Journal of Consumer Marketing  Relevant ARCategory: Marketing Journals

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Creative women in advertising agencies: why so few “babes in boyland”?
–Sheri J. Broyles, Jean M. Grow [Publisher] [Google Scholar]

Effects of social variables on urban children’s consumption attitude and behavior intentions
–Samsinar Md. Sidin, Mohd K. Abdul Rahman, Md. Zabid Abdul Rashid, Md. Nor Othman, Ainul Z. Abu Bakar [Publisher] [Google Scholar]

Understanding gender differences in professional service relationships
–Parimal S. Bhagat, Jerome D. Williams [Publisher] [Google Scholar]

Impulse buying: the role of affect, social influence, and subjective wellbeing
–David H. Silvera, Anne M. Lavack, Fredric Kropp [Publisher] [Google Scholar]

Domestic consumption: rational, affective or normative choice?
–Irena Vida, James Reardon [Publisher] [Google Scholar]

Purchase decision making and the increasing significance of family types
–Julie Tinson, Clive Nancarrow, Ian Brace [Publisher] [Google Scholar]

Finding the redemption sweet spot: debunking the top ten myths about couponing
–Peter Meyers, Steve Litt [Publisher] [Google Scholar]

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