TOC: Bus Horizons
Introduction
Business Horizons, 51(3)
![]()
|
Business Horizons
Relevant ARCategory: Marketing Journals |
When in France, do as the French…?
–Catherine M. Dalton [Publisher]
Services marketing
–Leslie M. Fine [Publisher] [Google Scholar]
We’ve got the power! How customer power affects supply chain relationships?
–Barbara B. Flynn, Xiande Zhao, Baofeng Huo and Jeff Hoi Yan Yeung [Publisher] [Google Scholar]
Women growing businesses: Clearing the hurdles
–Candida G. Brush and Elizabeth J. Gatewood [Publisher] [Google Scholar]
Lessons learned from renewable electricity marketing attempts: A case study
–Sharyn Rundle-Thiele, Angela Paladino and Sergio Antonio G. Apostol Jr. [Publisher] [Google Scholar]
Strategies to detect and reduce counterfeiting activity
–Barry Berman [Publisher] [Google Scholar]
The business case for commitment to diversity
–Stanley F. Slater, Robert A. Weigand and Thomas J. Zwirlein [Publisher] [Google Scholar]
Critical competitive strategy issues every entrepreneur should consider before going into business
–Alan Davis and Eric M. Olson [Publisher] [Google Scholar]
Auditors gone wild: The “other” problem in public accounting
–Ronald Jelinek and Kate Jelinek [Publisher] [Google Scholar]
Best value supply chains: A key competitive weapon for the 21st century
–David J. Ketchen Jr., William Rebarick, G. Tomas M. Hult and David Meyer [Publisher] [Google Scholar]
The role of accounting information in revenue management
–Ronald J. Huefner and James A. Largay III [Publisher] [Google Scholar]