MMA Spring Conference 2009


2009 Marketing Management Association Spring Conference, Chicago, 18-20 Mar 2009; Deadline 20 Oct

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2009 MMA Spring Conference
Managing Complexity and Change in a Networked World
The Drake Hotel, Chicago IL
March 18-20, 2009

It’s time to submit your articles and ideas and plan to register for the Marketing Management Association’s 2009 Spring Conference to be held at the beautiful and historic Drake Hotel ( on the Gold Coast along Chicago’s Michigan Avenue, March 18-20, 2009. (Visit the Marketing Management Association Web site for conference registration, hotel information, and program details at

This year’s theme is Managing Complexity and Change in a Networked World. Building on our many successes in the past, this three-day venue continues to attract innovative marketing educators and scholars worldwide–a well-proven organization that affords the opportunity to share one’s insights and ingenuity in the form of scholarly papers, panel sessions, discussions, and more. You are encouraged to submit in any of these formats.

The submission deadline is October 20, 2008 and your group of track chairs consists of some of the most talented and capable people in the Marketing Management Association: Carrie Trimble, Catharine Curran, John Fraedrich, Lou Pelton, Peter Gordon, Karen James, Connie Bateman, Suzanne Nasco, Tulay Girard, Dawn Deeter-Schmelz, Karen Kennedy, Pam Kennett-Hensel, and Timothy R. Graeff.

Spring Conference Program Chair and President-elect of MMA:

John Cherry
Associate Professor, Department of Management & Marketing,
Harrison College of Business, Mail Stop 5875
Southeast Missouri State University,
One University Plaza
Cape Girardeau, MO 63701,
Office: (573) 651-2923, fax: (573) 651-2909

Tracks & Track Chairs

Russell Casey

Integrated Marketing Communications
Catharine Curran
University of Massachusetts, Dartmouth
Charlton College of Business
285 Old Westport Road
N. Dartmouth, MA 02748, office: (508) 999-8431, fax: (508) 999-8646

Consumer Behavior
Carrie Trimble
Illinois Wesleyan University
Business Administration Department
301 E. Beecher
Bloomington, IL 61702-2900, office: (309) 556-3939

Ethics & Corporate Social Responsibility
John Fraedrich
Southern Illinois University
Jannetides Professor of Business Ethics
Department of Management & Marketing
Carbondale, IL 62901 office: (618) 453-7786

Supply Chain / Logistics
Lou Pelton
University of North Texas
College of Business Administration
Department of Marketing & Logistics
1167 Union Circle
Denton, Texas 76201 office: (940) 563-3124

Global Marketing
Peter Gordon
Southeast Missouri State University
Harrison College of Business
One University Plaza
Cape Girardeau, MO 63701, office: (573), fax: (573) 651-2909

Marketing Education
Karen James
Louisiana State University in Shreveport
1 University Place
Shreveport, LA 71115, office: (318) 797-5024

Marketing Strategy: Product and Pricing Issues
Connie Bateman
College of Business and Public Administration
University of North Dakota
Grand Forks, North Dakota, 58202, office: (701) 777-4201, fax: (701) 777-2225

Marketing Research
Suzanne A. Nasco
Southern Illinois University Carbondale
Department of Marketing
Rehn Hall, Room 229 – mail code 4629
1025 Lincoln Drive
Carbondale, IL 62901, office: (618) 453-7770, fax: (618) 453-7747

Tulay Girard
Penn State University-Altoona
3000 Ivyside Park
Altoona, PA 16601,, office: (814) 949-5259

Sales / Sales Management
Dawn Deeter-Schmelz
Ohio University
534 Copeland Hall
Athens, Ohio 45701, office: (740) 597-1818

Services Marketing
Karen Kennedy
University of Alabama at Birmingham
School of Business
BEC 219, 1530 3rd Ave South
Birmingham, AL 35294, office: (205) 934-8849, fax: (205) 934-0058

Sports & Events Marketing
Pamela A. Kennett-Hensel, Ph.D.
University of New Orleans
Department of Marketing & Logistics
Kirschman Hall, Room 343D
New Orleans, LA 70148, office: (504)280-6193, fax: (504) 280-5443

Technology in Marketing
Michael Messina
Gannon University
Dahlkemper School of Business Administration
Erie, PA 16541, office (814) 871-5755

Seventh Annual Hormel Foods Corporation Master Teaching Competition
Timothy R. Graeff
Middle Tennessee State University
Management and Marketing Department
Box X013
Murfreesboro, TN 37132, office: (615) 898-5124, fax: (615) 898-5308

Guidelines for Competitive Papers

Authors should email one copy of their complete manuscript in a MS Word document to the appropriate track chair (or if preferred, send five copies of the manuscript via snail mail). SUBMISSION DEADLINE: October 20, 2008.


Papers should not exceed 12 double-spaced, word-processed pages including references, tables, and figures.

Each paper is to have a title page with the author’s name, affiliation, address, e-mail, telephone, and FAX numbers. The preferred method of author contact will be through e-mail. Multiple authorships should indicate the contact person. Authors should avoid revealing their identities in the body of the paper.

The title of the paper should appear on the first page of the manuscript, followed by a 100-word abstract, single-spaced. The remainder of the paper should be double-spaced and should strictly adhere to the reference style used by the Journal of Marketing.

Submit your work to only one track. If you are unsure of which track, send your paper to Dr. John Cherry, Conference Program Chair (see contact information).

Papers must not have been published or accepted for publication elsewhere or be currently under any other review. A statement to this effect should appear in the cover letter or transmittal e-mail.

If submitting by snail mail, a self-addressed, stamped post card must be submitted with each paper or proposal to the track chair. This card is for confirmation of receipt of the submission.

Papers will be blind-refereed by a minimum of two reviewers.

For all accepted papers, at least one author must pre-register and attend the 2009 conference to present the paper. Pre-registrations are expected at the time of acceptance of the paper by the Track Chair.

Authors of accepted papers must agree to revise papers if requested by their Track Chair in a timely manner if they have not strictly followed the guidelines of the Journal of Marketing.

To volunteer as a paper reviewer, discussant or session chair, please contact the appropriate track chair. The same instructions and timetable for authors of manuscripts holds true for those who wish to submit ideas for special panel sessions, discussions, etc. to the Conference Program Chair, John Cherry.

MMA Spring 2009 Conference


Workshops and special session proposals focusing on managing complexity and change in a networked world with participation of practitioners are requested. To propose an idea for a workshop, special session or other practitioner participation, please submit a one-page proposal to Dr. John Cherry, conference program chair (see contact information below). DEADLINE: October 20, 2008.


Track and overall conference awards will be announced at the conference. The best papers will be given special publication consideration in one of our two MMA publications, the Marketing Management Journal or Journal for Advancement of Marketing Education.

Also, The Seventh Annual Hormel Foods Corporation Master Teaching Competition will be held to recognize and honor the outstanding teacher(s) of the year.


John Cherry, Associate Professor, Department of Management & Marketing,
Harrison College of Business, Mail Stop 5875, Southeast Missouri State University,
One University Plaza, Cape Girardeau, MO 63701, Office: (573) 651-2923, fax: (573) 651-2909

For more information about the Marketing Management Association and its conferences, please look at the MMA website for conference updates, etc.: