ARC: Community: ELMAR: TOC areas: management: journals

Journal of Marketing  Relevant ARCategory: Marketing Journals

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Drivers of Success for Market Entry into China and India
–Joseph Johnson, Gerard J Tellis [Publisher] [Google Scholar]

Moving from Free to Fee: How Online Firms Market to Change Their
–Business Model Successfully [Publisher] [Google Scholar] Koen Pauwels, Allen Weiss

The Curse of Competitiveness: How Advice from Experienced Colleagues and
–Training Can Hurt Marketing Profitability [Publisher] [Google Scholar] Ajay Kalra, David A Soberman

Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
–Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan [Publisher] [Google Scholar]

Holistic Package Design and Consumer Brand Impressions
–Ulrich R Orth, Keven Malkewitz [Publisher] [Google Scholar]

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
–Markus Wubben, Florian v Wangenheim [Publisher] [Google Scholar]

Competitive Response to Radical Product Innovations
–Khaled Aboulnasr, Om Narasimhan, Edward Blair, Rajesh Chandy [Publisher] [Google Scholar]

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
–Jing Lei, Niraj Dawar, Jos Lemmink [Publisher] [Google Scholar]

Segmented Switchers and Retailer Pricing Strategies
–Cenk Kocas, Jonathan D Bohlmann [Publisher] [Google Scholar]

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