TOC: J Mar


Journal of Marketing, 72(3)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Drivers of Success for Market Entry into China and India
Joseph Johnson, Gerard J Tellis [Publisher] [Google Scholar]

Moving from Free to Fee: How Online Firms Market to Change Their
Business Model Successfully [Publisher] [Google Scholar] Koen Pauwels, Allen Weiss

The Curse of Competitiveness: How Advice from Experienced Colleagues and
Training Can Hurt Marketing Profitability [Publisher] [Google Scholar] Ajay Kalra, David A Soberman

Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan [Publisher] [Google Scholar]

Holistic Package Design and Consumer Brand Impressions
Ulrich R Orth, Keven Malkewitz [Publisher] [Google Scholar]

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
Markus Wubben, Florian v Wangenheim [Publisher] [Google Scholar]

Competitive Response to Radical Product Innovations
Khaled Aboulnasr, Om Narasimhan, Edward Blair, Rajesh Chandy [Publisher] [Google Scholar]

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
Jing Lei, Niraj Dawar, Jos Lemmink [Publisher] [Google Scholar]

Segmented Switchers and Retailer Pricing Strategies
Cenk Kocas, Jonathan D Bohlmann [Publisher] [Google Scholar]