PDMA Dissertation Proposal Winners


Dan Sujan has won the Product Development and Management Association's dissertation proposal competition. Honorable mention goes to Hyun Shin

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Results of 2007 PDMA Dissertation Proposal Competition

Winner: “An Empirical Examination of the Role of Consortium, Partner, and Format Characteristics in the market Acceptance of Formats Introduction,” Dan Sujan, Mays Business School, Texas A&M University, Rajan Varadarajan and Alina Sorescu (Co-Chairs)

Honorable Mention: “Idiosyncratic Returns on Marketing, R&D, and New Product Introduction,” Hyun Shin, Anderson School of Management, UCLA, Dominique Hanssens (Chair)

Process: Every paper had at least two double blind reviews. The top 3 papers then were judged by a panel of 3 judges

The chair made the final decision based on the reviews and the verdict of the panel of judges.

Chair: Gerard J. Tellis Director of the Center for Global Innovation, Neely Chair in American Enterprise, and Professor of Marketing, USC Marshall School of Business”