ARC: Community: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?
–Dipayan Biswas, Stacy Landreth Grau [Publisher] [Google Scholar]

Understanding how technology paradoxes affect customer satisfaction with self-service technology: The role of performance ambiguity and trust in technology
–Devon S. Johnson, Fleura Bardhi, Dan T. Dunn [Publisher] [Google Scholar]

Unique like everybody else? The dual role of consumers’ need for uniqueness
–Ayalla Ruvio [Publisher] [Google Scholar]

An empirical investigation of framing effects in negotiations: A study of single-family home sales
–Carl L. Witte, Marko Grünhagen, James W. Gentry [Publisher] [Google Scholar]