TOC: Mar Letters


Marketing Letters, 19(2)

 ARC: Community: ELMAR: TOC

areas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 

Empathetic responses to advertising: Testing a network of antecedents and consequences
Todd A. Mooradian, Kurt Matzler and Lisa Szykman [Publisher] [Google Scholar]

Product uniqueness as a driver of customer utility in mass customization
Nikolaus Franke and Martin Schreier [Publisher] [Google Scholar]

Image feedback effects of brand extensions: Evidence from a longitudinal field study
Franziska Völckner, Henrik Sattler and Gwen Kaufmann [Publisher] [Google Scholar]

Framing effects in mixed price bundling
Timothy J. Gilbride, Joseph P. Guiltinan and Joel E. Urbany [Publisher] [Google Scholar]

Hierarchical Bayesian conjoint models incorporating measurement uncertainty
John C. Liechty, Duncan K. H. Fong, Eelko K. R. E. Huizingh and Arnaud De Bruyn [Publisher] [Google Scholar]

Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application
Leonard J. Paas and Klaas Sijtsma [Publisher] [Google Scholar]

Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics
Junji Xiao [Publisher] [Google Scholar]