TOC: J Mar Res


Journal of Marketing Research, 45(2)

 ARC: Community: ELMAR: TOC

areas: methods: journals

Journal of Marketing Research 

Relevant ARCategory: Marketing Journals 

The Prominence Effect in Shanghai Apartment Prices
Christopher K Hsee, Jean-Pierre Dube, Yan Zhang [Publisher] [Google Scholar]

Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context
On Amir, Jonathan Levav [Publisher] [Google Scholar]

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers’ Willingness to Pay for a New Product
Rui (Juliet) Zhu, Xinlei (Jack) Chen, Srabana Dasgupta [Publisher] [Google Scholar]

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic
Alexander Chernev [Publisher] [Google Scholar]

Incorporating Subjective Characteristics in Product Design and Evaluations
Lan Luo, P.K Kannan, Brian T Ratchford [Publisher] [Google Scholar]

A Conjoint Approach to Multipart Pricing
Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli [Publisher] [Google Scholar]

The Effect of Competitive Advertising Interference on Sales for Packaged Goods
Peter J Danaher, Andre Bonfrer, Sanjay Dhar [Publisher] [Google Scholar]

The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data
Dinesh K Gauri, K Sudhir, Debabrata Talukdar [Publisher] [Google Scholar]

Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
Kent Grayson, Devon Johnson, Der-Fa Robert Chen [Publisher] [Google Scholar]