ARC: Community: ELMAR: TOC areas: methods: journals

International Journal of Market Research  Relevant ARCategory: Marketing Journals

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Editorial
–Peter Mouncey

Viewpoint

‘Wither the survey?’
–Mike Savage and Roger Burrows

Forum

Asking the age question in mail and online surveys
–Philip Gendall and Benjamin Healey

Main papers

Who shall live and who shall die? A case study of public engagement in health care planning
–John May

Community-based participatory research: a case study from South Africa
–Mélani Prinsloo

Negative brand beliefs and brand usage
–Maxwell Winchester and Jenni Romaniuk

The myth of China as a single market: the influence of personal value differences on buying decisions
–Zhang Xin-an, Nicholas Grigoriou and Li Ly

Retrospective two-stage cluster sampling for mortality in Iraq
–Seppo Laaksonen

Book reviews

Marcia Hughes and James Bradford Terrell – The emotionally intelligent team: understanding and developing the behaviors of success
–Justin Gutmann

Roger Jowell, Caroline Roberts, Rory Fitzgerald and Caroline Eva (eds) – Measuring attitudes cross-nationally: lessons from the European Social Survey
–Adam Phillips

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