TOC: Intl J Market Res


International Journal of Market Research, 50(3)

 ARC: Community: ELMAR: TOC

areas: methods: journals

International Journal of Market Research 

Relevant ARCategory: Marketing Journals 

Peter Mouncey


‘Wither the survey?’
Mike Savage and Roger Burrows


Asking the age question in mail and online surveys
Philip Gendall and Benjamin Healey

Main papers

Who shall live and who shall die? A case study of public engagement in health care planning
John May

Community-based participatory research: a case study from South Africa
Mélani Prinsloo

Negative brand beliefs and brand usage
Maxwell Winchester and Jenni Romaniuk

The myth of China as a single market: the influence of personal value differences on buying decisions
Zhang Xin-an, Nicholas Grigoriou and Li Ly

Retrospective two-stage cluster sampling for mortality in Iraq
Seppo Laaksonen

Book reviews

Marcia Hughes and James Bradford Terrell – The emotionally intelligent team: understanding and developing the behaviors of success
Justin Gutmann

Roger Jowell, Caroline Roberts, Rory Fitzgerald and Caroline Eva (eds) – Measuring attitudes cross-nationally: lessons from the European Social Survey
Adam Phillips