TOC: J Con Res


Journal of Consumer Research, 34(6)

 ARC: Community: ELMAR: TOC

areas: cb: journals

Journal of Consumer Research 

Relevant ARCategory: Marketing Journals 

Conflict and Compromise: Drama in Marketplace Evolution
Markus Giesler [Publisher] [Google Scholar]

Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences
Robin J. Tanner, Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, and Rick Van Baaren [Publisher] [Google Scholar]

Tightwads and Spendthrifts
Scott I. Rick, Cynthia E. Cryder, and George Loewenstein [Publisher] [Google Scholar]

Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making
Thomas Kramer and Lauren Block [Publisher] [Google Scholar]

Confirmation and the Effects of Valenced Political Advertising: A Field Experiment
Joan M. Phillips, Joel E. Urbany, and Thomas J. Reynolds [Publisher] [Google Scholar]

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
Aradhna Krishna and Maureen Morrin [Publisher] [Google Scholar]

Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Aparna A. Labroo, Ravi Dhar, and Norbert Schwarz [Publisher] [Google Scholar]

Social Capital Production in a Virtual P3 Community
Charla Mathwick, Caroline Wiertz, and Ko de Ruyter [Publisher] [Google Scholar]

Protection of Prior Learning in Complex Consumer Learning Environments
Marcus Cunha Jr., Chris Janiszewski, and Juliano Laran [Publisher] [Google Scholar]

Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives
Robert V. Kozinets [Publisher] [Google Scholar]

Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers’ Processing Mind-Set
Kyeongheui Kim and Joan Meyers-Levy [Publisher] [Google Scholar]

The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty
Susan Jung Grant and Alice M. Tybout [Publisher] [Google Scholar]

How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
Ritesh Saini and Ashwani Monga [Publisher] [Google Scholar]