Revisit: Behavioral Pricing Conference


Philadelphia, 19-20 Sep 2008; Deadline 1 May 2008

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Drexel University will host the next Behavioral Pricing Conference on Friday September 19th and Saturday September 20th, 2008 at Drexel University in Philadelphia, PA. The keynote speaker at this year’s conference is Michael V. Marn, a renowned pricing practitioner and the leader of McKinsey & Company’s worldwide Pricing Practice. The conference invites papers related to various aspects of pricing and price promotions from both academic and managerial perspectives. The conference will also host a Doctoral Dissertation Competition in Pricing. While the following is a list of potential topics of interest, other related areas of research in pricing are also covered:

Information processing of price
Bundle pricing
Cross cultural price perceptions
Fairness in pricing
Price & marketing mix
Pricing strategy
Promotional pricing
Public policy and price
Reference price
Internet pricing
Yield pricing

The deadline for submissions is May 1, 2008. Please visit to get additional details about the conference and also to make your submissions. If you need additional information, please contact the chairs at