TOC: Soc Mar Quart


Social Marketing Quarterly, 14(1)

 ARC: Community: ELMAR: TOC

areas: society: journals

Social Marketing Quarterly 

Relevant ARCategory: Marketing Journals 

Jeff French; Aiden Truss [Publisher] [Google Scholar]

“Listening to Reason”: A Social Marketing Stop-Smoking Campaign in Nottingham
Jeanelle De Gruchy; Dara Coppel [Publisher] [Google Scholar]

Social Marketing and the Meaning of Cool
Sara Bird; Alan Tapp [Publisher] [Google Scholar]

PITSTOP–Men’s Health Social Marketing Program
Ben O’Brien; Diana Forrest [Publisher] [Google Scholar]

Beating the Barriers to Social Marketing
Sarah Cork [Publisher] [Google Scholar]

Measuring the Societal Impact of Behavior Choices
Graham Lister; Dominic McVey; Jeff French; Clive Blair Stevens; Rowena Merritt [Publisher] [Google Scholar]

What Next for Social Marketing – Developing “Superman” or a Sustainable System?
Allison Thorpe; Rowena Merritt; Dominic McVey; Aiden Truss [Publisher] [Google Scholar]

Happily Ever After…? Partnerships in Social Marketing
Jane Thomas [Publisher] [Google Scholar]

Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)
Matthew Wood [Publisher] [Google Scholar]

An Interview with Fiona Adshead
Beverly Schwartz [Publisher] [Google Scholar]

Can Social Marketing Be Everything to Everyone?
Bill Smith [Publisher] [Google Scholar]