ARC: Community: ELMAR: TOC areas: society: journals

Social Marketing Quarterly  Relevant ARCategory: Marketing Journals

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Introduction
–Jeff French; Aiden Truss [Publisher] [Google Scholar]

“Listening to Reason”: A Social Marketing Stop-Smoking Campaign in Nottingham
–Jeanelle De Gruchy; Dara Coppel [Publisher] [Google Scholar]

Social Marketing and the Meaning of Cool
–Sara Bird; Alan Tapp [Publisher] [Google Scholar]

PITSTOP–Men’s Health Social Marketing Program
–Ben O’Brien; Diana Forrest [Publisher] [Google Scholar]

Beating the Barriers to Social Marketing
–Sarah Cork [Publisher] [Google Scholar]

Measuring the Societal Impact of Behavior Choices
–Graham Lister; Dominic McVey; Jeff French; Clive Blair Stevens; Rowena Merritt [Publisher] [Google Scholar]

What Next for Social Marketing – Developing “Superman” or a Sustainable System?
–Allison Thorpe; Rowena Merritt; Dominic McVey; Aiden Truss [Publisher] [Google Scholar]

Happily Ever After…? Partnerships in Social Marketing
–Jane Thomas [Publisher] [Google Scholar]

Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)
–Matthew Wood [Publisher] [Google Scholar]

An Interview with Fiona Adshead
–Beverly Schwartz [Publisher] [Google Scholar]

Can Social Marketing Be Everything to Everyone?
–Bill Smith [Publisher] [Google Scholar]

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