TOC: Mar Theory


Marketing Theory, 8(1)

 ARC: Community: ELMAR: TOC

areas: management: journals

Marketing Theory 

Relevant ARCategory: Marketing Journals 

Market practices and forms: introduction to the special issue
Luis Araujo, Hans Kjellberg, and Rob Spencer [Publisher] [Google Scholar]

Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer
Franck Cochoy [Publisher] [Google Scholar]

Making and exchanging a second-hand oil field, considered in an industrial marketing setting
John H. Finch and Virginia L. Acha [Publisher] [Google Scholar]

The configuration of actors in market practice
Per Andersson, Katarina Aspenberg, and Hans Kjellberg [Publisher] [Google Scholar]

Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology
Elena Simakova and Daniel Neyland [Publisher] [Google Scholar]