ARC: Community: ELMAR: TOC areas: direct: journals

J Database Mar & Customer Strategy Man  Relevant ARCategory: Marketing Journals

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Editorial
–John Ozimek Managing Editor [Publisher] [Google Scholar]

Valuing customers
–Thayne Forbes [Publisher] [Google Scholar]

Consumer reactions to online behavioural tracking and targeting
–Pamela L Alreck and Robert B Settle [Publisher] [Google Scholar]

Personalisation and CRM
–Tyrone W Jackson [Publisher] [Google Scholar]

The importance of rewards in the management of multisponsor loyalty
–programmes [Publisher] [Google Scholar] Pedro Reinares Lara and Jesus Garcia de Madariaga

Marketing and the Junk Fax Prevention Act: What now?
–Gwen Fontenot, Raj Srivastava and Anne Keaty [Publisher] [Google Scholar]

Assessing the costs of data retention in the UK
–Ewan Nettleton and Mark Watts [Publisher] [Google Scholar]

Software Review

The role of social networks in marketing
–Shaun Doyle [Publisher]

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