TOC: Intl J Tech Mar


International Journal of Technology Marketing, 3(1)

 ARC: Community: ELMAR: TOC

areas: sectors: journals

International Journal of Technology Marketing 

Relevant ARCategory: Marketing Journals 

Adoption of stationary fuel cells: a focus group study with potential users
Cornelia R. Karger, Richard Bongartz [Publisher] [Google Scholar]

Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers
Andreas Andronikidis, Christos Vassiliadis, Thomas Fotiadis, et al. [Publisher] [Google Scholar]

Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Martin R. Fellenz, Mairead Brady [Publisher] [Google Scholar]

Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Emilio Jose Montero Arruda Filho, Fabio Cassia, Alberto Marino [Publisher] [Google Scholar]

Marketing research and customer analytics: interfunctional knowledge integration
Sharman Lichtenstein, David H.B. Bednall, Stewart Adam [Publisher] [Google Scholar]